Carine Roitfeld presented via Youtube the second edition of CR Runway, the first fashion show online. Was adapted to the needs imposed by the state of isolation, and social distancing. It is the first time it was carried out an event like that in the world of fashion, in collaboration with amfARthe foundation for aids research, and that on this occasion he was in charge of the fundraising for the fight against the covid-19.
The pre-taped recording started with Derek Blasberg, head of fashion and beauty at the video-sharing platform, expressing his excitement to what he described as an event that is “the first of its kind, a high-fashion runway show entirely from home.” The online spectacle was enacted to raise awareness and aid for the amfAR Fund to Fight COVID-19, showing snippets of celebrities, designers, models, and industry insiders conveying heartfelt messages of solidarity against combating the disease and unwavering support for front line workers.
“It’s not just to have fun,” Roitfeld said. “It’s something to raise money for a great cause and put a smile on your face. Today I am not a fashion icon. My icons are these doctors, these nurses; the lady that [works] at a grocery store.”
Sharing the same sentiment was Kim Kardashian West, who also relayed her gratitude to all those who partook in the film. “I just wanted to thank you, Carine, thank you, amfAR, and to all the beautiful women who are so graciously offering up your time and your energy, and just your beautiful spirit to everyone that is watching from home,” she said.
This first parade virtual met faces most iconic of the fashion: Virgil Abloh, Halima Aden, Lily Aldrige, Alessandra Ambrosio, Jordan Barrett, Hailey Bieber, Luna Bijl, Gospel Bousis, Vittoria Ceretti, Abby Champion, Peter Dundas, Grace Elizabeth, Paloma Elsesser, Karen Elson, Miss Fame, Silvia Fendi, Isabeli Fontana, Fernando Garcia, Ashley Graham, Maria Grazia Chiuri, Kris Grikaite, Winnie Harlow, Eva Herzigova, Candice Huffine, Kim Kardashian West, Miranda Kerr, Karlie Kloss, Jill Kortleve, Karolina Kurkova, Adriana Lima, Alton Mason, Brandon Maxwell, Stella Maxwell, Shayna McNeill, Eniko Mihalik, Carolyn Murphy, Garrett Neff, Pierpaolo Piccioli, Sasha Pivovarova, Natasha Poly, Simon Porte Jacquemus, Heron Preston, Richard Quinn, Julia Restoin-Roitfeld, Olivier Rousteing, Jasmine Sanders, Shanina Shaykh, Irina Shayk, Hyunji Shin, Joan Smalls, Lara Stone, Cara Taylor, Riccardo Tisci, Jasmine Tookes, Amber Valletta, Parker Van Noord, Diane von Fürstenberg, Alexander Wang, Xiao Wen Ju, Chad White and Anok Yai.
In a normal year, Carine Roitfeld would be spending early May preparing for the Cannes Film Festival and the annual amfAR gala at Hotel du Cap-Eden-Roc, where she stages a benefit runway show for the AIDS organization. But with the COVID-19 crisis, Cannes was canceled, and that left the charity’s fundraising in question. Roitfeld’s CR Runway and YouTube came up with a clever solution for raising money for charity.